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5 tips to make sure your social media stays yours

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What would happen if all your company’s Twitter followers left when one of your employees quit? It’s happened to the best companies — but it doesn’t have to happen to you.

Here are five tips to make sure your company’s social media accounts stay yours, courtesy of Suzanne Lucas of Moneywatch:

  • Lay it all out there. Like anything, your policy on social media ownership should be in writing. Make any staffers who will be accessing and using the account sign a document stating that the account is owned by the company. Also explain what happens to the account when an employee leaves or is fired.
  • Prohibit personal info. It almost goes without saying, but make it clear that it’s all business, all the time on company social media accounts.
  • Put it in the job description. Accessing and using the company’s Facebook or Twitter won’t be employee-specific — in other words, no matter who has a specific job, he or she will be using social media. Since that’s the case, put it in the job description.
  • Make staff use new accounts. This one’s easy. Bob or Sue may already have a Twitter account, but always make them either start a new one or take over an existing one already owned by the company. That will eliminate any questions of who owns which followers or “likes.”
  • Keep the password yourself. The email associated with a social media account should be a company email, and someone higher up in the company should maintain the password. When an employee quits or leaves, change the password ASAP.

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